For many people who aspire to work in advertising, getting into a specialty area so they can start making a name for themselves as an expert is often a goal. It provides you with the opportunity to really hone in on a particular market segment and put your talents to use. If you’ve been eyeing a career in sports advertising, then competition is bound to be fierce, as this is an incredibly popular market segment. What this means is that you’ll want to be sure your skills are well developed and ready to showcase to potential employers.
So, what are the skills you need to work in sports advertising and enjoy a successful career? Let’s take a closer look.
This first skill isn’t necessarily one that you can be taught, but it is one you can work on and really perfect. Having a creative vision will allow you to put together unique campaigns, market your athlete or team to its fullest potential, and understand what is eye-catching to the public at large.
Take these photos posted by End Zone Athletics, a marketing firm that manages to capture an entire marketing campaign. There is a clear and creative vision being used, and people can practically feel the team spirit and excitement oozing from the photos. Having the ability to put together a vision such as this will be essential.
Excellent Communication Skills
Communication skills are a trait that can be helpful in tons of different jobs, and sports advertising is no exception. You will need to have excellent listening and speaking skills so that your message is shared in a clear and concise manner, and you are able to understand the wants, needs, and concerns of your clients. From your client’s point of view, they want to be heard, they want to know you have their best interest at heart, and you need to be able to properly communicate that they are a priority and you have a well-thought-out plan for them.
Superior Multitasking Abilities
Sports marketing doesn’t tend to be one of those jobs that are relatively quiet with the same tasks, day in and day out. Instead, there can often feel like there are multiple fires you are putting out, numerous campaigns you are working on, and multiple clients that you need to stay in touch with on a regular basis. What this means is that you need to have superior multitasking abilities, and not get flustered easily. Having excellent organization skills is another pro since that can make multitasking a lot smoother.
Online and Social Network Savvy
These days, the online social networks are where it’s at when it comes to marketing and advertising, so this means you also need to be quite savvy and experienced in these channels.
Giving All Skills Equal Attention
As far as which skill is the absolute most important to possess to excel in a career in sports advertising, there is no one skill that is above the others. Instead, it’s about giving all of the above-mentioned skills equal attention and allowing them to bloom.