“The reason women don’t play football is because 11 of them would never wear the same outfit in public”, was once considered a gag. However with changing times women have proven their love for the game that was strictly considered a man’s territory. After being banned in 1921, it took about 50 years for women to be able to play football again, when the ban was lifted. The year 1996 saw yet another landmark in the history of the sport when the Olympics committee gave the green signal to introduce women’s football for the Olympics that year. In the year 2006, the FA announced in their official audit that women’s football was the fastest growing sport in England, a country where it was considered improper for girls to play the masculine sport. Ladylike behavior aside, when women join athletics, especially the forbidden game of football, society does not look upon them kindly. They are subjected to societal pressures and tensions and face many an obstacles to be able to run around in men’s shorts from post to post.
As they say that to be able to change anything, it has to first begin at the grass root level, the same held true for women’s football as well. With all leading sports university coaching women in football, the sport became an integrated part of their lives from an early age. There is absolutely no doubt that football is one of the highest paying sports in the world, with probably the largest audience as well. FA does not intend to shadow women from this chunk of the green stuff, as it also guarantees higher income for the federation in turn. The 2012 London Olympics proved that women’s football has the potential to attract large audiences as well as investors. This led the federation to introduce a 5 year plan for them which aims at the growth of the game as well as a larger fan base. What better way to do this than by expanding the leagues and proving wider coverage.
While most would argue about investing millions on a woman footballer as against men, who undeniably give greater returns, this scenario is expected to change in the coming times, as many are willing to pay to watch the so called “weaker sex” slam the goal posts. With Europe adds up to 30% of the required strength, Asia is judged to be the next powerhouse amounting to another 50% of women footballers. The right training and attention can open a plethora of opportunities for these women footballers.